AOL's Cheap Computer Hides Expensive Service?

from the good-work dept

How desperate is AOL getting in trying to slow down the rapid decline in their subscriber lists? Knowing that Wall Street will freak if they dare to lower their dialup prices to anything even remotely more competitive, they’re now trying to sell a cheap computer to hide the high dialup costs. The way it works is you get a very basic computer for about $300, but you need to agree to a year’s worth of AOL’s $24/month dialup service. The difference between that and a cut-rate dialup pretty much wipes away any “savings” from this cheap computer. However, don’t tell that to AOL. They’re insisting that the most expensive dialup service around, that’s bleeding customers at faster and faster rates isn’t expensive at all. They don’t have any reason for it, other than they say so: “I categorically deny the service is expensive.” Well, that’s convincing. I hate to break it to AOL, but it’s not people inside AOL who determine whether or not your service is expensive. It’s your competitors who consistently price well below what you offer, and your customers who see greener (cheaper, faster) pastures elsewhere.


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Comments on “AOL's Cheap Computer Hides Expensive Service?”

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8 Comments
Anonymous Coward says:

No Subject Given

Harsh. Hey, AOL is like the rest of the phone companies that are losing subscribers. Face it, dial up at any price is dying. They are just trying to stem the bleeding until the can either come up with a solution to replace this line of revenue or figure some way to sale off this portion of the company … Hard to believe these guys bought Time Warner … harder to believe that someone thought that would work.

AOL Drone says:

AOL Value

I reluctantly admit to being an AOL customer. AOL is not just dial up. The value is in free “stuff”.
CNN Streaming video ($10/month on CNN.com)
NFL game summaries
Every Baseball game streamed ($60/year on MLB.com)
1000’s of videos and concerts
Radio@AOL, way better than free radio
Spam Protection
Firewall Protection
PC Check Up
Parental Controls for the kids

I like having it all in one place.

thecaptain says:

Re: AOL Value

CNN Streaming video…ON DIAL UP? Ugh.
Not worth 10 cents a month…ditto all the rest of the streams…
Spam Protection? mmmmm free with any number of products out there.
Firewall protection??? Also free…possibly more solid too.
Parental controls…well I can’t compare or argue, I don’t have kids, but I have the belief that the ONLY and MOST RELIABLE parental control is a parent actually being there.
PC Checkup??? Well I guess if you don’t know…
Just so you realize it doesn’t take much to do that yourself…you don’t have to be an uber-geek really.
Radio@AOL, I’m actually curious about this one, how is it better? (I am not saying it isn’t, it very well might be…I’ve dabbled a little with radio online but have very little experience)
I like having it all in one place
Ok, I’ll relunctantly give you that one…but I’ll put forward the opinion that there are better places than AOL 🙂

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