Well, That's One Way To Try And Boost Zune Sales

from the hot-man-love dept

With Microsoft hard at work trying to spin low Zune sales into a positive story, it really seems to be struggling to find ways to boost sales. It’s trying — rather poorly— to market its way to success, but with an uncompelling product, that strategy perhaps isn’t the best one. So it looks like the company’s taking a new approach: load Zunes up with porn. A woman in the Chicago area says the Zune she bought her 12-year-old daughter for Christmas from Wal-Mart was full of smut, and as Wired says, specifically a “homosexual orgy they had videotaped for an hour and 44 minutes”. It’s a bit odd that even though the woman was so offended, she managed to sit all the way through it to gather such a precise measurement, but we digress. It sounds like the Zune had been returned to Wal-Mart and resold; a store manager, however, blames Microsoft. Some Chinese mobile-phone sellers use porn to try and boost sales by showing customers video clips to demonstrate handsets’ video-playback functionality, then throw them in for free and load them on the device if the customer purchases it. Perhaps Microsoft could use a similar approach with the Zune.


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Comments on “Well, That's One Way To Try And Boost Zune Sales”

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27 Comments
sceptic says:

?

Come on Carlo!

It’s a bit odd that even though the woman was so offended, she managed to sit all the way through it to gather such a precise measurement

Have not used Zune, but I suspect that like most players, it shows the total length of the media in minutes without having to hear/watch it all. That was just a pointless comment on your part.

ctyankee says:

quote:

Have not used Zune, but I suspect that like most players, it shows the total length of the media in minutes without having to hear/watch it all. That was just a pointless comment on your part.

Dead on.

This was just another in a series of pointless threads here trying to strike a chord and failing.

Zune does seem to have a problem. Who wants to buy a product almost as good as an iPod?

Alex says:

Ooo

Woops, no, I didn’t see that Carlo’s reference beforehand, mostly because I already read about it and didn’t want to rtfa again.

——
ctyankee:
“Zune does seem to have a problem. Who wants to buy a product almost as good as an iPod?”

Well, considering thats an opinion, you’re welcome to it, but I wouldn’t consider the Zune “almost” as good. Its at least as good. Its on par with iPod. It has its ups with the wifi, FM tuner, bigger screen, on top of the fact that it has everything the iPod has. So maybe those extra features don’t tickle your fancy, but iPod doesn’t really have anything to top it.

Corporal Max Sterling says:

kah

re: #17 – because she wanted to watch the damn gay porn! lmao, jk

seriously, the debate about the iCrap and all of it’s variations confuses me, and I hate to be the one to bring up an old conflict, but why would anyone want to buy a ‘music/media playback device’ that only allows copy protected media?? not that I’m promoting illegal downloading, but why can’t I make 20 copies of my music, DRM-free, and play them back on my stupid music box!?

I just bought the new LG Fusic phone, for Sprint, and I have about 4, 2gig cards, all full of drm-free music, software, and whatever else is convenient to have with me at all times… and I love it.

please, someone explain to me, WHAT IS ALL THE FUSS about with these stupid MP3 players??

fyi: imho, iRiver is the best, so far… do people not know about this? blows both Zune and iStuff away…

>_>

xxl3w says:

It just shows.

This is about the numerous posts about if the lady watched it or not. I noticed how annoying some of techdirt’s readers are. You guys think WAY too deep and NOT in a good way. Every topic I read has been like this. I just can’t understand why if the lady watched it or not is important. Of course none of you can be proved wrong. First it was “she watched the whole thing through.” Then it’s “Well, since it shows you the time remaining we can’t say she watched the whole thing through, but how does she know it was gay porn the WHOLE way through? She HAD to watch it all to know” Who cares.. If you saw two men having sex would you continue watching or say “nope, that’s gay porn, I’m done with it.”

sceptic says:

re: kah

Quote by Corporal Max Sterlin

seriously, the debate about the iCrap and all of it’s variations confuses me, and I hate to be the one to bring up an old conflict, but why would anyone want to buy a ‘music/media playback device’ that only allows copy protected media?? not that I’m promoting illegal downloading, but why can’t I make 20 copies of my music, DRM-free, and play them back on my stupid music box!?

Hmmm… both Zune and iCrap have support for DRM files. And both can play DRM-free files as well. Are you warm under your rock there?

tobias robison (profile) says:

Oh for goodness sakes!

The woman may have known the video was 1:44 long because the Zune told her so. My Creative Zen player (and my archos player before it) always showed me how long each item is.

Everyone, please think about something else as yo ushop in techy stores. Microsoft has bought a LOT of shelf space. For example, circuit city and staples had to move out a lot of competitor products to showcase the Zune the way they do.

The big shelf space strongly suggests that Microsoft expected the Zune to sell well, and persuaded many stores they were right. Ask your local sales people about their Zune self space!
– P.B.

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