New Advertising Strategy For Newspapers? They Make Great Umbrellas
from the well,-there's-that... dept
Justin Zak sends in a photo he took of what’s apparently the Austin American Statesman’s latest attempt to convince people that a hardcopy newspaper has more value than an online newspaper:
Filed Under: ad strategy, newspapers, umbrella
Companies: austin american statesman
Comments on “New Advertising Strategy For Newspapers? They Make Great Umbrellas”
well....
that is until they get too wet to prove useful. then, umbrellas make great umbrellas.
i think i’ll stick with online news. i don’t even have to go outside then.
Re: well....
Laptops too make great umbrellas, until they get too wet to prove useful. 😛
re: the cigarette spam
Well,
There’s another use for newspapers, I suppose!
(in case it gets removed, there was a spam comment about cheap cigarettes. Hmm… contextual spamming?)
Spam....
At least with a newspaper there is targetted spam, unlike the last comment selling Nike shoes!!
four shoe ads. oh dear.
and, ya know, news papers do make functional temporary umbrellas if, you know, you get caught out in the rain… with a news paper… that you don’t mind losing the outer pages of…
*thinks*
ya know, a cheap umbrella costs less than four times as much as a Saturday paper?
oh well, at least it’s creative 😀
Other uses for newspapers
A guinea pig cages is less comfortable when the floor is lined with laptops.
Of course, this is just an assertion (I’ve never tried it). And who am I to say what a guinea pig really likes ?
if I find an authoritive source, I’ll come back here and quote it.
Other uses for newspapers.
I have never tried swatting a fly with a rolled up laptop, and don’t think I ever want to..
Eitherway, online news wins every time for me.
o, however shall i paper-mache with elmers and a macbook??
I’d also prefer not to use my laptop to light the BBQ… though I hear Sony laptop batteries make good firelighters…
… yeah, and try cutting 2 eye-holes in your laptop to spy on someone.
Drought...
The funnier part about this for me being that it just started raining here a bit after 2+ years of severe drought. And the Statesman was up for sale until Cox pulled them off the market recently. Maybe they saw the rain coming and saw a way to make money for the struggling paper thus the new campaign.
Another good example of newspapers not checking their facts!
Then I quit fishing
I used to find newspapers very useful. Then the parakeet died, so I dropped my subscription to weekend-only. If I stop fishing I will probably drop my subscription entirely.
Re: Then I quit fishing
“I used to find newspapers very useful. Then the parakeet died”
ROFLOL
Doin’ their part to Keep Austin Weird.
My wifey was just at the Austin City Limits festival, trudging thru 8″ deep mud, and brought me back a Keep Austin Weird coffee cup.
Re: Re:
I wonder when they started that campaign I know Keep Louisville(ky) Weird has been running since 2004.
Re: Re: Re:
The Keep Austin Weird campaign has been going on almost as long as I lived here so it started around 1993
I can see why
It’s to draw eyes to the news paper by saying something completely silly. In other boxes are probably other lines like “Newspapers make great hamster bedding” or “Newspapers make handy fly swatters” (if they all say the same thing, then my idea is wrong). It’s like how Taco Bell put silly phrases on the sauce packets. Except the sauce packets don’t point out the obsolescence of the product.
Newspapers: They’re great for your dog to take a dump on! Buy one today!
Re: Re:
Newspapers: Because you can’t afford to laptop-train your dog.
This is even worse than the Toronto Star’s latest “please don’t let us die” ad, which reads:
“Merry Christmas.
(We like to be the first to report the news.)”
Uh-huh. Yeah. That makes perfect sense. Also, response time is totally why people are going to choose paper over digital…
i live in austin
we are currently in a ridiculous drought so my take is that it is a joke .. hasn’t rained here in a long time
...
Telecommuting makes a great umbrella.
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