DailyDirt: A Logo With Any Other Name..?
from the urls-we-dig-up dept
Some companies spend a lot of effort tweaking their logo and making sure their brand image stays shiny and new. But how much does it really matter? There are some truly iconic corporate logos, but it’s really the businesses behind the logos that create the image of the company. Not the other way around. Or maybe a nice reliable-looking logo really does inspire a company and its employees to bleed purple or something….
- Would you even notice if the name and logo didn’t match? A project by Tommaso Guerra mixes up a few recognizable logos and brands; Guerra isn’t the first to do this and he won’t be the last… [url]
- A hundred web brands and their logos make a pretty rainbow. Except the main colors are either blue or red — with just a little green, yellow, orange, purple and gray. [url]
- LogoLounge has published its 10th annual logo trends report, pointing out a few common logo elements that some designers are (over-)using. With the potato chip logo, perhaps once you pop, you can’t stop. [url]
- To discover more interesting advertising-related content, check out what’s floating around on StumbleUpon. [url]
By the way, StumbleUpon can recommend some good Techdirt articles, too.
Filed Under: advertising, brand, colors, image, logo, logolounge, trends
Comments on “DailyDirt: A Logo With Any Other Name..?”
There are tons of "fun projects" to mix up logos....
Logo designers have been mixing up logos for years… and selling tshirts for them (until trademark cops get to them)
wrongbrand.com — seems to have died out, but you used to be able to buy shirts from these guys.
If Coca-Cola had Pepsi’s logo and the other way around – would it compel you to drink the other cola?
Doubt it. Seriously. At least in 98% of cases, anyway.
Re: Pepsi
Agreed.. but some folks really don’t like the new Pepsi logo:
http://branddunk.com/2008/10/31/can-pepsi-afford-to-spend-1-billion-on-a-butt-crack/
And it’s kinda interesting that Pepsi’s logo in the 1950s looks sorta like Coca-Cola’s logo…